1. Introduction
SELL OUT EVENTS LIMITED ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.
Data Controller
SELL OUT EVENTS LIMITED
Registered Office: 1394 Ashton Old Road, Manchester, England, M11 1JX
2. Information We Collect
We collect the following personal information:
a) Contact Information
- Email addresses
- Mobile phone numbers (SMS)
- Name
- Any other information you voluntarily provide
b) Automatically Collected Information
- IP address
- Browser type and version
- Device information
- Cookies and similar tracking technologies
- Usage data and analytics
3. How We Use Your Information
We use your personal information for the following purposes:
a) Marketing Communications
- To send you email marketing communications about our events, products, and services
- To send you SMS/text message marketing communications
- To contact you about promotions, offers, and updates
b) Advertising and Analytics
- To deliver targeted advertisements through social media platforms including Meta (Facebook/Instagram), TikTok, Snapchat, and Google Ads
- To create custom audiences and lookalike audiences for advertising purposes
- To measure and analyse the effectiveness of our marketing campaigns
- To retarget website visitors with relevant advertisements
c) Service Delivery
- To provide and maintain our services
- To respond to your inquiries and requests
- To improve our website and services
4. Legal Basis for Processing (UK GDPR)
We process your personal data under the following legal bases:
- Consent: When you opt in to receive marketing communications or accept cookies
- Legitimate Interests: For analytics, advertising optimisation, and business operations
- Contractual Necessity: To fulfil our obligations when you engage our services
5. Sharing Your Information
We share your information with the following third parties:
a) Social Media Advertising Platforms
- Meta Platforms (Facebook, Instagram)
- TikTok
- Snapchat
- Google (Google Ads, YouTube)
Your data may be shared with these platforms to:
- Create custom audiences for targeted advertising
- Track conversions and measure campaign performance
- Deliver personalised advertisements
- Generate analytics and insights
b) Service Providers
- Email marketing platforms
- SMS marketing services
- Analytics providers
- Cloud hosting services
- Payment processors (if applicable)
c) Legal Obligations
We may disclose your information if required by law or to protect our rights and safety.
6. International Data Transfers
Some of our third-party service providers (including Meta, TikTok, Snapchat, and Google) may process your data outside the United Kingdom and European Economic Area. We ensure appropriate safeguards are in place, including:
- Standard Contractual Clauses approved by the UK Information Commissioner's Office
- Adequacy decisions by the UK Government
- Privacy Shield frameworks (where applicable)
7. Data Retention
We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:
- Marketing consent data: Until you withdraw consent or we determine the data is no longer relevant
- Analytics and advertising data: In accordance with platform-specific retention policies
- Transaction records: As required by law (typically 6–7 years)
8. Your Rights
Under UK data protection law, you have the following rights:
- Right to Access: Request a copy of your personal data
- Right to Rectification: Correct inaccurate or incomplete data
- Right to Erasure: Request deletion of your data ("right to be forgotten")
- Right to Restrict Processing: Limit how we use your data
- Right to Data Portability: Receive your data in a structured format
- Right to Object: Object to processing based on legitimate interests or for marketing purposes
- Right to Withdraw Consent: Withdraw consent for marketing communications at any time
To exercise these rights, please contact us using the details in Section 13.
9. Marketing Opt-Out
You can opt out of marketing communications at any time:
- Email: Click the "unsubscribe" link in any marketing email
- SMS: Reply "STOP" to any marketing text message
- Contact us directly using the details below
Please note that opting out of marketing does not affect our ability to send you service-related communications.
10. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Improve website functionality
- Analyse website traffic and user behaviour
- Deliver targeted advertisements
- Track conversions from advertising campaigns
You can control cookies through your browser settings. Please note that disabling cookies may affect website functionality and your ability to see personalised content.
11. Social Media Pixels and Tags
Our website uses tracking pixels and tags from:
- Meta Pixel (Facebook/Instagram)
- TikTok Pixel
- Snapchat Pixel
- Google Ads Conversion Tracking
- Google Analytics
These tools collect information about your browsing behaviour to enable targeted advertising and campaign measurement.
12. Data Security
We implement appropriate technical and organisational measures to protect your personal information, including:
- Encryption of data in transit and at rest
- Access controls and authentication
- Regular security assessments
- Staff training on data protection
However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
14. Complaints
You have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on our website and updating the "Last updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.
16. Children's Privacy
Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal data, please contact us immediately.